Alex Cooper, host of Call Her Daddy Podcast, has signed a groundbreaking deal
Alex Cooper, the host of the wildly popular podcast “Call Her Daddy”, has signed a groundbreaking multiyear deal with SiriusXM, valued at approximately $100 million. This new agreement marks a significant shift as Cooper transitions from her previous exclusive partnership with Spotify, which began in 2021.
Details of the Deal
The deal with SiriusXM grants the satellite radio company exclusive rights to sell advertisements for both the audio and video versions of *Call Her Daddy*, as well as access to bonus content and live events. The agreement is set to last for over three years, with exclusive content expected to debut in 2025.
This strategic move is anticipated to enhance SiriusXM’s offerings and help reinvigorate subscriber growth, especially as the company prepares for the expiration of its contract with Howard Stern in 2025.
Cooper’s podcast has garnered immense popularity, ranking as the seventh-most-popular podcast in the U.S. in the first quarter of 2024, with over 4 million followers. SiriusXM President Scott Greenstein praised Cooper’s candid and fearless approach, stating that her content aligns perfectly with what SiriusXM subscribers expect.
Expanding the Unwell Network
In addition to *Call Her Daddy*, the deal encompasses Cooper’s Unwell Network, which features various shows from influencers like Alix Earle and Madeline Argy. This expansion reflects Cooper’s ambition to create a diverse array of content that resonates with her audience.
Cooper expressed her excitement about the new partnership, emphasizing her commitment to her fans, known as the “Daddy Gang.” She stated that her listeners would continue to be her top priority, and she is eager to evolve the podcast experience for them.
Background and Impact
*Call Her Daddy* initially launched in 2018 under Barstool Sports, co-hosted by Cooper and Sofia Franklyn. After a public fallout with Franklyn in 2020, Cooper continued the podcast solo, interviewing a range of celebrities and influencers, including Miley Cyrus and Paris Hilton. The podcast’s frank discussions on relationships and sexuality have contributed to its widespread appeal.
This new deal with SiriusXM not only underscores Cooper’s influence in the podcasting space but also highlights a broader trend of popular podcasts moving away from exclusive deals with platforms like Spotify. Recently, other high-profile podcasts have made similar transitions, seeking new avenues for growth and audience engagement.
As Cooper prepares for this exciting new chapter, fans can look forward to innovative content and fresh experiences that will be accessible across multiple platforms, including YouTube, further solidifying her position as a leading voice in the podcasting industry.
