Dice Soho Biography
Dice Soho (born June 1995) is an American rapper, Houston hip-hop artist, and independent music creator from South Houston, Texas, widely recognized for his melodic trap sound, dynamic delivery, and early viral success. Rising from Houston’s competitive rap landscape, Dice has built a reputation as a self-made musician whose grassroots approach, online presence, and collaborative energy helped push him onto the national stage.
Early Life and Background
Born and raised in South Houston, Dice Soho grew up immersed in local music culture and Southern rap traditions. His stage name “Soho” is directly inspired by his hometown, symbolizing both pride and identity within the Houston scene. He began recording music at approximately nine years old, inspired by his uncle who introduced him to the fundamentals of beatmaking, vocal performance, and home-studio experimentation.
Even as a child, Dice showed a passion for writing lyrics, recording early demos, and experimenting with flows that mirrored Houston legends and the rising trap wave of the 2000s. By his early teens, he had already started forming his own creative community.
Formation of Icey Gang / Icey Life
As a young teenager, Dice Soho founded Icey Gang, also known as Icey Life, a Houston-based hip-hop collective that became a key vehicle for his artistic development. The group gained local traction through energetic releases, collaborative sessions, and early social media buzz. Icey Gang served not only as a musical crew but also as a lifestyle brand, contributing significantly to Dice’s visibility in Houston’s underground scene.
Career Breakthrough and Rise to Fame
Although active for years within local circles, Dice Soho’s national breakout arrived in 2016 with the single “Just Watch” featuring Trill Sammy. The track quickly generated millions of streams, boosted by YouTube visibility and the momentum of Houston’s new-generation rap wave. Its distinctly Southern production, catchy hook, and charismatic delivery positioned Dice as one of the most promising new artists emerging from Texas.
Following the popularity of “Just Watch,” Dice appeared in XXL’s The Break series—an influential spotlight for rising rappers—and took part in performances at SXSW, one of the largest music festivals in the United States. These appearances helped elevate him beyond regional fame and introduced his music to broader national and international audiences.
Throughout his career, Dice has released numerous singles, early mixtapes, and collaborations, though he has not yet produced a major studio album or widely recognized full-length project. His catalog remains primarily independent, distributed through platforms like Apple Music, Spotify, and YouTube. This independent strategy has helped him maintain creative control while building a loyal fanbase.
Musical Style and Influences
Dice Soho’s artistry is rooted in Houston trap, blending:
- melodic vocal patterns
- bass-heavy production
- energetic hooks
- upbeat, lifestyle-oriented lyrics
His sound reflects both the classic Houston bounce and the modern trap aesthetic, merging regional authenticity with contemporary mainstream appeal. Dice often credits his uncle for sparking his early creative passion and shaping his disciplined approach to recording and songwriting.
Independent Work and Online Presence
In addition to streaming platforms, Dice Soho maintains an active YouTube channel, where he shares music videos, behind-the-scenes footage, performance clips, and updates about upcoming releases. His online presence is a major driver of his fan engagement and plays a pivotal role in sustaining his grassroots momentum.
Although Dice does appear on social media, consistent public documentation of his Instagram handle or personal profiles varies across different sources. This limited visibility contributes to an air of privacy surrounding his personal life.
Personal Life
As of 2025, Dice Soho is 30 years old. Despite his steady rise within the rap industry, he has kept significant aspects of his personal life away from public scrutiny. Information regarding his height, parents, siblings, relationships, girlfriend, or net worth remains largely undisclosed.
Dice continues to prioritize music, creativity, and community-building within the Houston hip-hop scene over public fame or lifestyle-driven media exposure.
Legacy and Continuing Work
Known for blending independent hustle with authentic Houston sound, Dice Soho remains a significant name in Texas rap. His early start, entrepreneurial mindset, and dedication to Icey Gang have positioned him as a long-term creator committed to growth. With consistent releases, a strong online presence, and a dedicated fanbase, he continues to shape his path as an influential figure in modern Southern hip-hop.
