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What are the top email marketing tools for small businesses ?

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Here are some of the top email marketing tools for small businesses:

1. MailerLite

  • Intuitive drag-and-drop editor for creating emails
  • Automation features for lead nurturing and campaign scheduling
  • Generous free plan for up to 1,000 subscribers and 12,000 emails per month
  • Highly recommended for beginners due to ease of use and robust features

2. Sendinblue

  • Comprehensive suite of marketing tools including email, SMS, and chat
  • Supports powerful automation workflows and detailed analytics
  • Offers a free plan with unlimited contacts but limits sending to 300 emails per day
  • Provides a user-friendly interface and extensive template library

3. HubSpot Email Marketing

  • Part of HubSpot’s free CRM platform, integrating email with other marketing tools
  • Includes a drag-and-drop editor, ready-made templates, and contact management
  • Ideal for small businesses looking for an all-in-one marketing solution
  • Offers a free plan for up to 2,000 email sends per month

4. Mailchimp

  • One of the most well-known email marketing platforms
  • Provides an easy-to-use interface, a variety of templates, and basic automation
  • Offers a free plan for up to 2,000 subscribers and 10,000 sends per month
  • Ideal for beginners with extensive resources and support available

5. Sender

  • Known for its user-friendly interface and high deliverability rates
  • Includes a drag-and-drop editor, customizable templates, and automation
  • Offers a free plan for up to 2,500 subscribers and 15,000 emails per month
  • Cost-effective solution with strong analytics and integrations

These tools offer a balance of user-friendliness, features, and affordability, making them well-suited for small businesses looking to get started with email marketing or scale their existing efforts. The choice ultimately depends on specific needs, list size, and desired functionality.