Aitana Lopez is a 25-year-old Spanish AI model created by designer Rubén Cruz and his agency, The Clueless. She was developed using artificial intelligence and is not a real person.
Her photoshoots involve AI tools and Photoshop instead of wardrobe changes. Cruz stated, “In the first month, we realized that people follow lives, not images. Since she is not alive, we had to give her a bit of reality so that people could relate to her. We had to tell a story.”
The agency holds a meeting every week to decide Aitana’s activities and the photos to be uploaded. Aitana’s visual identity, including her vibrant pink hair, is meticulously crafted to resonate with contemporary tastes.
She has become popular on Instagram, with over 200,000 followers, and reportedly earns up to $10,000 per month. She has also become the face of brands and has received direct messages from celebrities who were unaware that she is not a real person.
How Aitana Lopez was created using Ai
Aitana’s creation involved a combination of artificial intelligence and human input to generate a virtual personality that has gained popularity on Instagram and other social media platforms. Here’s how Aitana Lopez was created using artificial intelligence:
1. Conceptualization: Rubén Cruz and his agency, The Clueless, came up with the idea of creating Aitana to address the challenges they faced with human influencers and models. They aimed to create a dependable and controllable figure to represent the brands associated with their agency.
2. AI-generated visuals: Aitana’s visual identity was meticulously crafted using AI tools and Photoshop, resulting in a pink-haired, vibrant personality that embodies a carefully curated aesthetic designed to resonate with contemporary tastes.
Her virtual existence is free from imperfections that can sometimes hinder real-world models, offering a canvas for creativity without the unpredictability of human personalities.
3. Storytelling: Since Aitana is not alive, her creators had to give her a bit of reality so that people could relate to her and follow her “lives”. They decided to tell a story to make her more relatable and engaging for her audience.
4. Photoshoots: Unlike traditional photoshoots involving wardrobe changes, Aitana’s photoshoots involve AI tools and Photoshop. Her creators realized that people follow lives, not images, and that they needed to give her a bit of reality to make her more relatable.
5. Planning and strategy: The Clueless agency holds meetings every week to decide what Aitana will do, which photos will be uploaded, and how her virtual persona will be managed.
Aitana Lopez’s creation represents a shift towards a new realm of digital influence, where perceived perfection and brand alignment take precedence over human flaws and unpredictability.
However, her rise also stirs debates around the impact on societal standards of beauty and the hyper-sexualization of digital personas, raising ethnic considerations in the burgeoning era of artificial influencers.
Continue reading: Amazon Q Chatbot Unveiled at re: Invent Conference